I’m Aayush Iyer. I work on building better products.

Work

User Experience & UI Platform at Algolia

I lead product, product design, research, and engineering teams at Algolia. We’re still hiring thoughtfully. The common thread across these teams is a deep commitment to understanding customer pain and defining what "good quality" looks like.

UX at Twilio

I founded the design systems practice at Twilio and grew a team from an ad-hoc, unsystemized front-end environment to a fully funded, staffed, and roadmapped discipline. Over time, this scope evolved to the entire spectrum of UX Infrastructure including content writing, visual design, and design operations and focused on alignment of design, engineering, and product to create great customer experiences.

My outputs were both tactical and cultural: setting product teams up for quick wins by providing resilient, performant UI, uplevelling the scale at which product design is delivered to an organization, and focusing on customer inclusion and happiness through inclusive design, UX engineering, content writing, and more.

Other work

The 17 years since my first job as a journalist have shaped my approach towards building things. Along the way I’ve built hardware jukeboxes, award-winning digital campaigns, and a whole host of really terrible software - somehow, they all informed where I got to and where I’m going.